Pirelli Announces Partnership with The Ray
Pirelli North America has officially partnered with The Ray to advance research and implement innovative solutions for the future of transportation. As a new member of The Ray’s Advisory Board, Pirelli will leverage its expertise in tire design and sustainable manufacturing to help drive progress in road safety, EV charging infrastructure, renewable energy, and the circular economy.
This collaboration unites two organizations deeply rooted in Georgia, both committed to pushing the boundaries of sustainable infrastructure. The partnership will focus on investigating the environmental and social impacts of tires and roads, specifically exploring the use of rubber-modified asphalt and tire-derived aggregates for stormwater management.
“Being part of sustainability solutions that extend beyond just our product is an important part of our commitment to climate action. We know that tires are the one thing between the vehicle and the road. By working with The Ray, we can join forces to identify challenges, develop solutions and drive real change. ”
Strategic Pillars of the Partnership:
Circular Economy: Sharing best practices to enhance tire recyclability, increase renewable content, and manage end-of-life tire materials.
Infrastructure Innovation: Researching high-performance applications for tire-derived materials in roadway construction and stormwater infrastructure.
Safety and Sustainability: Developing technologies that mitigate the broader environmental impacts of tires and roads while improving safety for all road users.
Strategic Leadership: Collaborating on The Ray's Advisory Board to shape the vision for future, net-zero roadways.
“The alignment between the organizations, focused on safety, circularity and innovation, will power the partnership to produce groundbreaking projects and research in the coming years, and the impact will benefit communities across the country.”
By combining Pirelli’s manufacturing excellence with The Ray’s living innovation lab, this partnership aims to accelerate the transition to a “Zero Deaths, Zero Waste, Zero Carbon, and Zero Impact” transportation system.
