The Ray Unveils Digital Transformation to Fuel National Expansion of Resilient Infrastructure
ATLANTA, Ga – January 29, 2026 – The Ray is pleased to announce the official launch of its redesigned website—theray.org—marking a pivotal shift in the organization’s digital presence as it scales innovative infrastructure solutions across the United States. This digital overhaul reflects The Ray’s rapid evolution over the past three years from a single testbed in Georgia to a national powerhouse managing large-scale projects from coast to coast.
The year-long project was executed in partnership with accomplished UX-UI designer Max Brooks and The Ray’s in-house Marketing and Communications team. Grounded in deep market research and user testing, the new platform is designed to serve as a high-performance tool for national-scale engagement, streamlining how government and corporate partners interact with The Ray’s core service offerings.
A Modern Engine for Change
The new theray.org serves as a bridge between complex infrastructure innovation and the partners who make it possible. Key enhancements include:
Strategic Content Architecture: Information is organized around core business objectives to facilitate the onboarding of new sponsors and regional partners.
Intuitive UX-UI Design: A professional, tech-forward aesthetic that mirrors The Ray’s identity as a leader in modern transportation solutions.
Mobile Optimization: A fully responsive experience, ensuring policymakers and partners can access vital data and insights directly from the field.
Streamlined Navigation: A simplified user journey that allows visitors to quickly discover projects, identify departments based on project descriptions, and take action with donations.
Leadership Perspective
“Our mission has always been to demonstrate that highways can be safer, more productive, and more integrated with our natural surroundings, but our digital footprint needed to catch up to our physical impact. As we advance the intersection of geospatial solutions and regenerative landscapes, this realignment is vital. We are scaling proven, resilient technologies to a national standard. This new site provides the visibility and tools needed to shape the next generation of infrastructure and to invite world-class partners to build a more efficient future with us.”
Explore the Future of Infrastructure
The Ray invites the media, potential partners, and the public to explore the new site and discover how the organization is redefining the American roadside. Visitors are encouraged to:
Sign up for the monthly newsletter for project updates.
Donate to support the transition to more efficient, modern highways.
Partner with The Ray to bring innovative mobility solutions to new regions.
Experience the transformation now at theray.org.
Media Contact
Dallen McLemore, Communications Specialist, The Ray
229.449.6168 | dallen@theray.org | @TheRayHighway
