Serenbe Paves Georgia's First Residential Rubber-Modified Asphalt Project
Serenbe, in collaboration with The Ray, Baldwin Paving, and Liberty Tire, has officially paved its newest neighborhood, Overlook, using innovative, rubber-modified asphalt. This project represents a significant milestone in sustainable community development, actively demonstrating how infrastructure can contribute to waste reduction and resource circularity.
By utilizing Liberty Tire’s SmartMIX™ technology, the partnership successfully diverted 1,291 scrap tires from Georgia landfills. This method does more than just reduce waste; it creates a high-performing, durable pavement with double the lifespan of conventional asphalt, enhanced skid resistance, and improved noise reduction—all while potentially reducing life-cycle costs by 30–50%.
“By demonstrating the benefits of rubber-modified asphalt, this partnership inspires other communities, state agencies and local governments to explore environmentally safe initiatives that contribute to a more sustainable future. ”
Key Highlights of the Collaboration:
Environmental Impact: Diverted nearly 1,300 scrap tires from Georgia landfills for use in the Overlook neighborhood.
Performance Benefits: The rubber-modified pavement offers increased durability, better resistance to cracking, and improved safety through enhanced skid resistance.
Circular Economy: The project utilizes recycled tires sourced exclusively from Georgia, and the resulting pavement remains fully recyclable for future use.
Proven Track Record: This initiative builds upon The Ray’s history of sustainable infrastructure projects, including the Tom Hall Parkway and sections of The Ray Highway.
“Asphalt isn’t just about roads; it’s about the journeys we take and the footprints we leave behind.”
This project serves as a replicable model for how private developers, nonprofits, and industry leaders can align to minimize environmental impact while creating safer, more resilient infrastructure for future generations.
